Communications and Marketing Strategy

Do you have a business with a great story to tell? A vision not yet been brought to life? Are you unsure of your target audience, how, where and when to reach them? Before you start driving, it’s essential you know the destination you are headed, which is why we work with you to develop your Communications and Marketing roadmap to set you up for long-term success.

Corporate Communications

Padel, to many parts of the world, is still the great unknown, which is why the written word still commands so much power. We craft your story for players, fans, investors, employees, or any other stakeholder. We are experts at ensuring you get your message just right, delivered via the right vehicle to the right audience at the right time.

Influencer Marketing

Did you know almost 70% of consumers believe in influencer recommendations, and 49% actively seek influencer-promoted products? Whether using nano and micro content creators or high profile celeb ambassadors, content collaborations allow your brand to tap into cultural trends and deliver brand authenticity, awareness, relevance and conversion. Our analytics-driven approach means that the effectiveness of your campaign is always on track.

Brand Identity

Branding isn’t just about having a catchy logo or a memorable name; it's about creating a distinct identity that sets you apart in a competitive market. In this nascent industry, effective branding can be the key to attracting and retaining customers, and helps convey your business' unique personality, values and story, forging the right connection with your audience.

PR Management

Whatever your objectives - whether they be raising awareness, changing perceptions or generating new customers, members or investors - Public Relations plays an essential role in delivering success for your business or brand. Whether you’re a club, apparel brand, racket manufacturer, tournament, league or player, we use cultural currency to put you on the padel map.

LinkedIn Management

For a global start-up industry such as padel, LinkedIn has become the playground where businesses, brands, investors and entrepreneurs do business. This is why we’ve specialised in developing head-turning thought leadership content that builds authority, stimulates leads, generates credibility and ensures professional success.

Marketing Campaigns

We build out a full detailed marketing plan, including insights about your target audience, the development of creative ideas, and execution of your marketing campaign. And we’ll make recommendations on media channels and spend, appropriate to your individual business objectives and budgets.

3D Rendering

As you work towards the launch of your club, there's nothing more convincing than a 3D representation of what’s to come. Landlords, investors, partners, and clients alike are consistently impressed by professional 3D facility renderings and animated videos that bring your facility to life. Our 3D Rendering has a track record of bringing clients the results they need, including successful new investment rounds, partnerships and, ultimately, early-bird member sign-ups.

Event Management

You get one chance to make a first impression. Whether you be a new club looking to turn heads in the local community, an apparel brand with an upcoming product drop, or a tournament looking to make a splash ahead of your tickets ‘go live date’, we’re here to deliver.

Social Media Management

Social media is often the first point of contact a customer has with your company. Social platforms help exude your qualities and values, and, done right, create the buzz and attention your brand deserves. We create your strategy, set up your profiles, manage your online presence and engage with your target audience.

Content Creation

Maintaining professional and brand-consistent digital presence is one of your most valuable resources. At Padel 22, we do the heavy lifting by delivering the highest quality visual assets, consistent with the most successful padel clubs, brands and businesses worldwide.

Website Design and Development

For site design across desktop and mobile, we create a digital experience that represents the best version of your brand. We design websites that allow potential clients to easily interact with your services and experience. For site development, we follow up the design process with testing and optimisation to ensure successful execution on your chosen platform.

Consultancy

Our Founder, Ben (AKA The Padel PR), offers bespoke consultancy through reputation management, crisis communications, media issues, and networking support. His significant global experience with complex briefs helps build and enhance your personal brand.

With Padel 22, you get all the benefits of a full-cycle agency.